Four Hndrd

Overview

Four Hndrd is the brand I built for myself — a studio identity that had to do exactly what I promise clients: communicate credibility, intent, and aesthetic precision from the first impression. No shortcuts. The same process I use for every client, applied to my own name.

Concept

The name references the 400 — a mark of excellence and exclusivity. The visual identity leans dark and editorial: deep black backgrounds, gold accents, and bold typography that commands space without shouting. A brand designed to attract clients who take their image seriously.

Deliverables

Full logo system including wordmark and icon variations, color palette, pattern system, and brand applications across digital and print touchpoints.